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You have my vote. The basic concept is good and will likely become richer over time. We need this term as an encapsulation of "is this persona someone who will buy what I'm selling?" They are on my paydar. Who is on your paydar? Will those on your paydar produce a payday?

After this catches fire and becomes commonplace, expect it to be attributed to everyone in the sun but you--Mark Twain, Peter Drucker, Eric Ries, Gordon Moore. Mike's law: On the internet, every pithy apothegm gets attributed to someone other than the person who originated it. See Stigler's Law of Eponymy https://en.wikipedia.org/wiki/Stigler%27s_law_of_eponymy. Or, as Alfred North Whitehead put it, "Everything of importance has been said before by somebody who did not discover it." (Whitehead, Adventures of Ideas?) Aaron's legacy? Nice try.

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