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Entrepreneur Office Hours - Issue #148
Did I just make a legacy-defining discovery?
I think I’ve discovered a completely new term. As-in something that doesn’t exist on Google. Is that even possible in 2022?
The term is “paydar.” It’s like “radar,” only, rather than identifying objects, it’s a skill that helps entrepreneurs determine the likelihood of the people they’re pitching to say “yes.” In other words, your “paydar” helps you figure out your chances of getting paid.
Clever, right? (Say it aloud… it’s more catchy that way.)
Anyway… you can read the article linked below where I give a more detailed explanation for “paydar” and discuss why it matters. What I’m really trying to figure out here is whether or not anyone has ever used that phrase before.
As I mentioned, I’ve Googled around and I can’t find any uses that aren’t related to it being a somewhat common last name. I’ve also asked a bunch of friends and colleagues in the entrepreneurial world, and nobody seems to have heard it. Have you ever heard someone say “paydar” before?
If so, let me know. If not… well… I’m hoping it becomes a “thing.” I’d love, 20 years from now, to hear some random entrepreneur refer to her “paydar” and know it’s a concept I invented. (Yes… my ego is that needy.)
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Office Hours Q&A
I was wondering, from your experience, how do content creators find the time to create amazing content on a frequent basis despite busy schedules?
My idea is that I should block out Saturday mornings (that don't typically have obligations) for three hours every week to create content, and only grow the amount of time I invest if my audience grows. I definitely need to make time to do the experimentation you’ve often mentioned in your articles.
Thanks so much for the feedback!
Judging by the number of emails I get from folks asking for help building their social media presences, lots of people want to be social-media-famous. Or, at the very least, they want to be social-media-well-known-enough-to-sell-something. The problem is – and the reason I turn down most clients for my social media consulting work – is that they want someone to basically do the work for them because it takes lots of time.
As-in… I spend between 20 and 30 hours a week creating the content you read, listen to, or watch, and, honestly, I don’t do nearly as much as I could do or should do because I have another job. In other words, despite how quickly we all consume creator content as audiences, content creator work isn’t quick or easy. Most importantly, it NEVER stops.
So, to answer your question about how content creators find the time to create amazing content on a frequent basis despite busy schedules, the answer is either one of two things. Either being a content creator is their full-time job, or they’re paying other people to create content for them. Or, to be fair, they could be doing both (i.e. creating full-time and paying other people), which is generally the case for solo content creators who grow enough to start hiring people to help them.
Whatever the case, the hardest part about being a content creator is basically the same thing that makes building startups hard. You have to do the work.
In the entrepreneurial world, you’ve surely heard someone tell you: “Ideas don’t matter. What matters is execution.” The same is true in the content creator world. Content ideas are easy to come up with. The hard part is consistently creating the content.
I’m sorry I don’t have a better answer for you. Or rather, I’m sorry I don’t have an answer that’s going to make achieving your goals easier. But it’s the truth, and… well… hopefully that counts for something.
Got startup questions of your own? Reply to this email with whatever you want to know, and I’ll do my best to answer!