I've had the same challenge and I usually just look at similar companies that are doing a good job at marketing. Then I try to 'reverse engineer' it. Its not that you need to know what the newest technology is, you just need to know what works for the audience you're aiming at
I've had the same challenge and I usually just look at similar companies that are doing a good job at marketing. Then I try to 'reverse engineer' it. Its not that you need to know what the newest technology is, you just need to know what works for the audience you're aiming at