I've had the same challenge and I usually just look at similar companies that are doing a good job at marketing. Then I try to 'reverse engineer' it. Its not that you need to know what the newest technology is, you just need to know what works for the audience you're aiming at
This is a great piece of advice, too! Definitely one of the best ways to figure out how to do something like marketing well is to look at what others are doing and figure out why it's working.
I've had the same challenge and I usually just look at similar companies that are doing a good job at marketing. Then I try to 'reverse engineer' it. Its not that you need to know what the newest technology is, you just need to know what works for the audience you're aiming at
This is a great piece of advice, too! Definitely one of the best ways to figure out how to do something like marketing well is to look at what others are doing and figure out why it's working.