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Couldn't agree more about starting a podcast! The article caught my eye cause I run a podcast agency and Ive had the same experience. Podcasts aren't magic on their own, they have to either be pushed by the host or pulled by an audience craving that content. That's part of why I'm experimenting with things like Substack articles and YouTube videos, because Apple doesn't show much signs of fixing the core problems of podcast discovery anytime soon

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